What is the Best Free SEO Plugin for 301 Redirect?
Have you ever typed a web address into your browser, only to be met with an error 404 page? The dreaded error 404 pops up when someone tries to enter a web page that no longer exists. This can be extremely frustrating and embarrassing for business owners that want the best online experience for their customers.
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It doesn’t have to be this way, though. By implementing 301 redirects, you can ensure your customer’s journey continues uninterrupted, ensuring they won’t stumble across these dreaded 404 pages! But how do you do it?
If you’re looking for a free and easy way to set up 301 redirects, then an SEO plugin is the perfect solution! In this article, I’ll cover what a 301 redirect is and explore the best free SEO plugins for 301 redirections.
What Is a 301 Redirect?

A 301 redirect is an important tool for website owners to use when they need to permanently move a page from one URL to another. It is a status code that tells the browser that the page it was trying to access has been moved and should now be directed to the new URL.
This is useful for website owners who want to make sure that visitors are always directed to the correct page, even if they have bookmarked or linked to an old URL.
Think of a 301 redirect as a mail forwarder service. If mail ever arrives at your old address, it will automatically be sent to your new home. Similarly, when someone visits an old URL on your website, the 301 redirects will direct them to the new page instead.
This ensures that visitors don’t end up on a 404 error page or get stuck in an endless loop of redirection. Additionally, search engines will recognize 301 redirects and update their index accordingly so that visitors can find your content more easily.
Why Do You Need a Redirect Plugin?
Having a redirect plugin installed on your website is essential for keeping your site healthy and running smoothly. It automates the process of redirecting visitors from broken links to the correct page, ensuring that they don’t get stuck at a dead-end.
This is especially important when migrating your site to WordPress or changing the URL structures of your pages, as it can help you avoid broken links that can hurt your site rankings and visitor experience.
Broken links are like a GPS leading you down a dead-end: frustrating and a waste of time. You don’t want this to happen to your site visitors, so it’s important to check regularly for any broken links on your website.
A redirect plugin will help you do this quickly and easily, allowing you to keep track of all the changes made to your website and ensure that visitors always find their way to the right page.
All in One SEO
All in One SEO is a powerful WordPress plugin that helps you optimize your website for search engine optimization. It comes with a free version that provides all the essential features you need to get started, such as meta tags and keyword optimization.
The premium version of All in One SEO also includes a powerful redirection manager, which makes it easy to manage 301 redirects, track 404 errors, and fix dead ends.
With this feature, you can easily paste in your old and target URLs into the appropriate fields and have them automatically redirected to the new content whenever you delete or change a URL.
Additionally, All in One SEO allows you to redirect multiple URLs to the same destination URL and provides a complete log of all of the redirects and 404s on your site.
All in One SEO is an invaluable tool for any website owner looking to improve their search engine rankings. It offers an easy-to-use interface that makes it simple to set up redirects and track errors without having to edit code or worry about broken links manually.
Quick Page/Post Redirect
Quick Page/Post Redirect is an incredibly useful plugin for WordPress users who need to quickly and easily set up redirects from old URLs to new ones. Its easy-to-use interface allows you to set up 301 and 302 redirects right within the pages’ and posts’ options, so there’s no need to navigate outside of the post.
This makes it incredibly convenient for those who are still developing their content strategy and want to set up redirects before the new pages and posts are published.
The plugin also offers bulk import and export features, which makes it ideal for large or enterprise websites that have a lot of redirects that need to be managed. This feature allows you to quickly manage all your redirects in one place, making it much easier than having to enter each one individually manually.
Overall, Quick Page/Post Redirect is an invaluable tool for anyone who needs quick and easy redirection capabilities on their WordPress site.
Yoast SEO Premium
Yoast SEO Premium is an excellent plugin for WordPress users who want to take their SEO game to the next level. It offers a comprehensive suite of features that make it easy to optimize your website for search engine rankings.
One of the most useful features of Yoast SEO Premium is its redirect manager, which allows you to redirect pages on your site to another location easily. You can use 301 (Permanently Moved), 302 (Found), 307 (Temporary Redirect), 410 (Gone Error), and 451 (Unavailable For Legal Reasons) status codes when creating redirects.
Additionally, if you change the URL of an existing post or page, Yoast SEO Premium will automatically create a redirect from the old URL to the new one, making it easier than ever to keep your content up-to-date and properly indexed by search engines.
With this powerful tool at your disposal, you can ensure that all visitors are directed to the correct page on your site, no matter what changes you make in the future.
SEO Redirection
SEO Redirection is a great plugin for managing redirects on your website. It allows you to easily set up a variety of redirects, including 301 redirects when the URL of a post changes.
You can also monitor 404 error pages and redirect them to another location with ease. This plugin even allows you to redirect entire folders and everything they contain, such as your index.html file.
The SEO Redirection plugin also keeps track of all the redirects on your site in one place, making it easy to manage them. This is especially useful if you have multiple posts or pages that need to be redirected.
Simple Website Redirect
The Simple Website Redirect plugin is a great choice for those who need to redirect an entire website to another domain. This plugin allows you to do this both temporarily and permanently, so it’s perfect for when you want to move your website from one domain to another.
It’s also useful if you’re doing a complete redesign of your site and want to point all the old URLs to the new ones.
Unlike other plugins on the list, Simple Website Redirect can handle large-scale redirects with ease. For smaller-scale redirects, such as pointing a single URL from an old page to a new page, the plugin author recommends using the Redirection plugin instead.
Broken Link Checker
Broken Link Checker is a free plugin created by WPMU DEV to help site owners monitor their posts, pages, comments, custom fields, and blogroll for broken links. It scans your WordPress site automatically and notifies you when it’s done.
In the Broken Links tab of your dashboard, you can edit the links directly without having to manually update each post and page. If you don’t want to add a new URL to redirect the link, you can simply remove it, and the text will stay the same.
This plugin is incredibly useful for website owners who want to keep their content up-to-date and ensure that all links are working properly. It saves time by automating the process of checking for broken links and makes it easy to fix them quickly with just a few clicks.
404 Solution
The 404 Solution plugin is a great way to keep your website running smoothly and efficiently. It automatically redirects visitors who land on a 404 page to an existing page on your site and logs the errors for you to review. This makes it easy to identify any broken links or pages that need attention and quickly fix them.
The plugin also provides helpful suggestions for the best possible match for the URL that the visitor was likely trying to reach. This ensures that visitors don’t get stuck in a loop of dead-end pages but instead are directed to the content they were looking for.
When Should You Use a 301 Redirect?
A 301 redirect is an important tool for website owners to use when making changes to their site. It ensures that visitors are directed to the correct page, even if the URL has changed or the page has been deleted. This helps maintain a good user experience and keeps search engine rankings intact.
When making changes to your website, it’s important to consider using a 301 redirect if any of the above scenarios apply. For example, if you’ve permanently deleted a page but have another similar page you want users to visit instead, you should use a 301 redirect.
Similarly, if you’re changing your URL structure or moving your site to a new domain, then it’s essential that you use a 301 redirect so that visitors can still find what they’re looking for.
Do 301 Redirects Affect SEO?
301 redirects are an important part of SEO, as they help to ensure that users and search engines are directed to the correct page. This is especially important when a website has been redesigned or restructured, as it ensures that any existing links pointing to the old page will still be valid.
In addition, 301 redirects can also help to improve PageRank, which is Google’s formula for judging the “value of a page” based on the quantity and quality of its links. While PageRank is not the only ranking factor, it is generally believed that higher PageRank equates to higher rankings in search engine results pages (SERPs).
This was confirmed by Google, making 301 redirects an essential tool for SEO professionals who want to maximize their website’s visibility in SERPs.
What Does a WordPress 301 Redirect Plugin Do?
WordPress 301 redirect plugins are a great way to ensure that your website visitors and search engines are always directed to the correct page. When you delete or change a URL, it can be difficult for users to find the new page or post. A 301 redirect plugin automatically sends them to the new URL, ensuring that they don’t get lost and frustrated.
A 301 redirection is a permanent redirection, which tells search engines that the page or post was permanently moved to another URL. This helps maintain your SEO rankings and prevents any broken links from appearing in search engine results pages (SERPs).
It also ensures that whenever someone searches for the deleted URL, they will be served with the new URL instead. With a WordPress 301 redirect plugin, you can easily manage all of your website’s redirects without having to manually edit the .htaccess file in your hosting server.
To Sum It Up
In conclusion, while there are plenty of great free SEO plugins available that provide some level of 301 redirection support, the best (and safest) choice is to use a premium plugin designed specifically for redirect purposes.
Though it may cost more, the added features and functionality make it worth the investment—especially if you have multiple sites to manage.
Ultimately, whatever plugin you choose should provide reliable navigation across various platforms and be easy to use overall.
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